WOAP Portal FM Marketing Kit


The NEW Portal FM.. Something Different

Kit Last Updated: 9-13-21

What is Portal FM?

Portal FM (WOAP) is what we call an “Alt Blend” format.

Alt Blend you ask? Yes, this is what happens when you focus on Alternative and Rock charts with some Top-40.

Portal FM uses a Science-Fiction approach bringing the listener into more than just sound, but into a visually created experience within their head.

We blend it together in such a way, it’s a new listening experience.

Portal FM serves the Owosso, Michigan area which is in the heart of Shiawassee County, Michigan. Utilizing it’s own streaming servers, terrestrial broadcasting on 103.1-FM with simulcast on 1080-AM covering Mid-Michigan and beyond.

(Click Here For Coverage Map)

Portal FM’s Demographics:
Persons 25-54
Males 18-34

– Average time spent listening online: 6.75hrs
– Average website monthly traffic: 20k+
– Average social media monthly followers: 4-6k+
– Average social media monthly reach: 40k+
– Average Digital Monthly Reach Overall: 1mil+

100% LOCAL!
Morning Mayhem from 6a-10a.
Middays w/the Waterboy 10a-2p.
Afternoon Drive w/Tim Michaels 2p-7p.
After Dark w/Stace-case 7p-Midnight.

We could give you the whole marketing kit spew on listener breakdowns, if they are college educated or how many nose hairs they have. But why?? Let’s get to the point..

If you haven’t already jumped over to our listen live web-stream option or tuned in your radio… To give you a good idea on what Portal FM sounds like, check out the Station Image Demo below.

To get started on some creative, stand-out, top of the line radio ad’s on WOAP – Portal FM, reach out to us by filling out a request for more information form or calling directly 989-720-8530 or 616-451-0551

Our apologies. Our station imaging demo is not completed and available just yet. We hope to have this up within the next few days. Bookmark this page so you can come back to it and check it out!

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