1.3 million people in the Netherlands are older than 75 years and one large supermarket chain is making sure they’re not getting too lonely in their elder years.
The Dutch government with its campaign, ‘One Against Loneliness’, has galvanized organizations, towns, companies, and individuals to find solutions. The grocery giant, Jumbo, is doing their part with its innovative chatty check outs.
The idea for the ‘Kletskassa’, which translates to ‘chat checkout’, originated more than two years ago and in the summer of 2019 the first Kletskassa was opened in Vlijmen in Brabant.
This resulted in many positive reactions from customers and now Jumbo is expanding the initiative further: By this time next year, there will be chat checkouts in 200 stores across the country where people can go for a conversation.